Grand Opening of McLaren Frankfurt Showroom

November 25, 2011 marked the official opening of the McLaren Frankfurt showroom in the prestigious Klassikstadt. The extravagant event was brought to life by the creatives of ITMS Marketing, who were appointed the responsibilities of organizing, promoting, and implementing the event’s activities as well as completing all press related work.

The showroom opening began Friday morning with a press event where represantives of more than 30 media institutions were in attendance. The event was well received by the media, resulting in numerous print articles and TV coverage.

Rainer Dörr, owner and CEO of the McLaren-Frankfurt, invited 150 select guests to celebrate the opening of the fourth showroom in Germany after existing locations in Düsseldorf, Hamburg and Munich. In the 200m² showroom, the British sports car manufacturer highlighted the new high performance MP4-12C alongside the Formula 1 race car of double world champion, Mika Hakkinen.