12-13-2011

ITMS to organize seventh Bridal World 2012 in Bad Nauheim


After having developed the event into one of the most significant wedding shows in the state of Hesse, ITMS Marketing returns in 2012 as the principal host and organizer of the seventh annual event, now renamed and rebranded as the “Bridal World”. The agency takes over the reins together with the Dolce Hotel to kick off 2012 in style with what promises to be an unforgettable event and season highlight.

This year, stylists and creative heads are presenting the show in an entirely new look: bold colors, young, trendy impulses and an up-beat, contemporary show layout are designed to appeal to visitors of all ages, animating exhibitors to reflect this fresh new approach in their own presentations. More than 40 participating vendors, representing over 20 specialty branches catering to the “happiest day”, have already signed up for Bridal World 2012, taking place January 7-8 at Hotel Dolce in Bad Nauheim, Germany.

"Anyone who has ever experienced the planning of a wedding knows how difficult it is to find just the right specialists – those with the know-how to transform creative visions and wishes truly into ‘dreams come true’”, expounds Carolin Pascal of ITMS.  “At Bridal World 2012, exhibitors introducing products and services from over 20 relevant industries guarantee bridal couples the right selections and right addresses”, she promises.

Of course, elaborate fashion shows are the order of both days – with sumptuous creations in satin, silk and lace for the brides-to-be and their ladies in waiting, and dashing attire for the grooms, best men and ushers. Moreover, visitors can expect hairstyle and cosmetics demonstrations as well as other informative and entertaining stage programs enhancing the wedding theme. Certainly a new highlight at this year’s Bridal World is the opportunity for visitors to buy the items fancied directly at the show; a definite advantage for vendors wishing to offer their wares and an attractive added service for the brides and grooms to be.