Express Your Personality
A successful technical approach that evokes emotion - that was the idea behind the „Express your Personality“ campaign, introduced in 2011 as DAHON’s first global PR campaign. Using this platform we presented the newest models of foldable bicycles paired with unusual brand personalities. We developed an unprecedented strategy, tactfully planning and executing the global media aspect of this campaign within our own office.
The Making Of
A clear strategy and a lot of creative flexibility was needed for the agency to pull off the DAHON campaign so successfully, with everything from craftsmanship, to implementation, to tactical media planning coming together for the perfect result.