MTZ - 50 Years
For the 50th anniversary of Germany’s first and largest shopping center, an interactive anniversary celebration was held in the Main-Taunus-Zentrum for 3 weeks. The visitors were invited to a colorful show program on a journey through the decades. In addition to designing and implementing the construction of the microsite of MTZ, the supportive publicity from ITMS guaranteed continuous coverage.
|September 2014||Main-Taunus-Zentrum||www.main-taunus-zentrum.de||Public Relations, Events|
The Main-Taunus-Zentrum shopping center stands head and shoulders above the rest for its genuine connection with its visitors, and vice versa. This sense of community was the inspiration for the "I love MTZ" logo and accompanying photoshoot during the Jubilee. "I love MTZ" remains as an integral part of the Center's communications theme to this day.