I Trust SENI
In cooperation with their leading agency, we created the testimonial campaign „I Trust SENI.“ The concept positioned the manufacturer of care and hygiene products as a trusted and experienced alternative in the German market for both the consumer and professional audiences. Strategic media planning allowed us to fully utilize print and online media, helping SENI reach a high media reach with a high repetition rate.
The SENI Journal
The SENI Journal is a vital, regular communications channel for the SENI brand to reach its major audiences. The established trade editorial is aimed at pharmacy staff, medical suppliers and care facilities. The SENI Journal is published four times a year and provides information on the most important product news and events, as well as interesting updates from various branches. Beginning with the graphic design, ITMS now also manages the overall editorial implementation of the journal.
Among other promotional methods, the campaign took advantage of inserts which accompany wholesale bundles and provide ideal, active sales support for SENI pharmacies and medical supply stores. For optimal penetration, flyers, samples, information about special offers and customized information on directly ordering were distributed at the wholesale level to professional customers.