As part of the relaunch of the aftermarket brands and Senso’s performance line, the company wanted to reposition itself. For this, we created an integrated communication campaign, utilizing ad motifs to present characteristics of wild animals in association with the characteristics of sport saddles. In addition to this, we conducted the Senso Wildlife promotion to underscore Velo’s nature, strengthening its presence in the specialized trade and reaching nearly 2 million consumers.
Wildcats Dying Out
Strategic partnerships with South African Tourism, South African Airways, Germany's largest bicycle magazine, Aktiv Radfahren, and the animal rights organization Panthera were the key to a powerful and cost-effective implementation on the Senso Wildlife campaign. Velo dealers throughout Germany were set up with raffle packages, whilst Point-of-Sale material informed participants about the reality of endangered wildlife.
All the Way to the Cape of Good Hope
This campaign employed a striking and colorful design to lure the public's attention, and amplified the effect with a chance for customers to win a complete tour to South Africa. With resoundingly positive feedback from partners and winners about the entire experience, the campaign reached a phenomenal 8 million+ people and succeeded in raising an additional € 5,000 to contribute to the conservation of wild cats.