Major League Baseball, the oldest of the four major professional sports leagues in the United States and Canada, joins as a new client. ITMS is tasked with the development of the sport in Germany, acquiring sponsorships, handling TV rights and marketing of the MLB teams, the cooperation goes strong for 20 years, with MLB gaining a foothold in a key market.
ITMS relocates from Frankfurt to No.9 Kurstrasse, Bad Nauheim.
ITMS expands into the sport of golf and takes on marketing, sponsorship procurement and PR for the EPDTour, obtaining renowned sponsors such as Esprit, Jaguar, US Airways, FootJoy, Cobra and Titleist. The tour steadily grows in popularity, attracting world-class players such as future world number one Martin Kaymer.
ITMS takes over the marketing of the hockey premier league team EC Bad Nauheim.
ITMS is entrusted with improving advertising and marketing communications for the DunkerGruppe, operator of several Volkswagen, Audi and Seat car dealerships in the Rhine-Main Region.
In order to do justice to growing demand, ITMS Marketing is established as a distinct marketing communications agency. The full-service agency links strategy and creativity to provide a broad portfolio of services. Successful sports projects continue to operate under the ITMS Sports brand.
The agency expands into a new premises in
Bad Nauheim, where its headquarters continues to expand to the present day.
After three successful years of managing sponsorships for US Airways, ITMS steps up to run the complete range of European PR for the airline.
For the next three consecutive years, ITMS Sports hosts “Stars on Ice”, a world-class figure skating extravaganza, showcasing gold medal performances by world, olympic and national champions to sold-out audiences in the arena, and in nationally-televised live broadcasts.
ITMS represents baseball player Mitch Franke, and oversees his appointment as the first German to sign with an MLB professional team, the Milwaukee Brewers.