German marketing magazine HORIZONT highlights the new ITMS Sports website as ‘site of the month’ for June.
ITMS founder and executive director George S. Pascal, together with a delegation from Frankfurt, including Lord Mayor Petra Roth (CDU), travels to New York to promote Frankfurt’s Olympic bid at a gala dinner for dignitaries, celebrities and industry leaders.
ITMS begins an eight-year collaboration with Burger King, developing a grassroots sponsorship program aimed at achieving a healthier positioning for the American fast-food brand in Germany.
LPGA Tour standout and Germany’s best golfer, Tina Fischer, procures the services of ITMS.
At the invitation of Düsseldorf, George S. Pascal speaks at a major business conference on the marketing of US sports. The other speakers are Roger Goodell, NFL Chief Executive Officer, Werner von Moltke, President of the German Volleyball Federation, and Rainer Gossmann, President of the German Hockey Federation.
With the “Sauerland Champions” ITMS develops and organizes a unique fantasy tennis pro-am and exhibition event with former world stars Björn Borg, Ilie Nastase, Henri Leconte and Mansour Barahmi.
Managed directly by ITMS, TC Blau-Weiss Sundern is both the venue and organizer of a Davis Cup tie between Germany and Belarus. German television station ZDF broadcasts the contest live over the course of three days.
ITMS is hired as the advertising agency for Bad Nauheim. The agency develops a new corporate design for the city and creates all types of marketing collateral such as flyers, brochures, posters and exhibition stands to market the spa town to a broader audience. ITMS advises the spa town during the important five-year build-up phase ahead of the 4th State Garden Show.
ITMS takes over management of Anna-Lena Groenefeld. At No. 14 in the global rankings, Groenefeld is Germany’s best-ranked women’s tennis player.