When it comes to teenagers, TikTok has already surpassed Instagram as their favorite social media app. Nearly half of the app’s 1 billion active users are teenagers, and almost 70% are between 16 and 24 years old.
Should marketers also be moving their advertising dollars to TikTok? If your main target group is in that age category, then TikTok may be the way to go. Want to target the 25 to 34 year old age group, then Instagram is still the better platform for your ads.
Whether you’re totally new to advertising on social media or just want to double-check your advertising priorities in 2021, we’ll help you set goals that make sense for your business.