We were appointed to develop and put on an elaborate event to celebrate the opening of a spectacular new showroom for one of the biggest and most modern Ferrari dealerships in Europe. We created an ambitious event concept that we then molded into a detailed production plan. Providing full event management, we brought the extraordinary event to life. Tradition, glamour, and a breathtaking show – 550 invited guests experienced the virtues of the Ferrari brand during a very spectacular and diverse show.
Attendees were excited and impressed from the very first moment they stepped off the private shuttle buses and onto the red carpet. Our team of hostesses welcomed guests into a dazzling Ferrari world, while artists on stilts mesmerized them with stunning acts. Champagne, hors d’oeuvres and cocktails preceded an open-air dinner with live cooking and lavish culinary highlights. The show was about to begin!
The highlight of the evening consisted of a breathtaking car show. A Ferrari race car driver burst onto the street, spinning his car around and performing donuts in front of the applauding audience. Having a major street closed off in Frankfurt required as much maneuvering on our part as did the thrilling burnout.
The glamorous event of superlatives featuring spectacular performances and stilt walkers in stunning costumes, live bands and magicians, pushed the limits of the imagination, amazed and continually engaged guests. Our public relations specialists ensured extensive and positive coverage.
