Making the Tour Shine Bright
Marketing, celebrity visits, mascots, music, media partnerships and brand tie-in promotions were key elements to the MLB Roadshow’s success. Mike Piazza and Snoopy were among the many celebrities we recruited. Sponsors such as Burger King, Chevrolet, Karstadt, Marriott Hotels, McAfee, New Era and Nike actively promoted the tour via their channels. Outdoor, print and online marketing brought out the fans. Television and radio stations aired live reports directly from the events.