The Senso Wildlife Campaign
We created an extensive marketing and retail program featuring a cause-related campaign to promote Velo’s line of aftermarket performance saddles. Advocating wildlife preservation, the Senso Wildlife initiative targeted bicycle enthusiasts via online and print ads, direct marketing, outdoor marketing at trade fairs, an extensive PR campaign, and via displays at retail. All aspects of the campaign were conceived and managed by us. Overall the campaign reached 8.6 million cyclists throughout Germany.