As the first customer worldwide, Qatar Airways introduced its new Airbus A350 XWB service in Frankfurt. A major press event with a myriad of day activities – including a red carpet welcoming ceremony at the gate, press conference and a media tour of the aircraft – was structured around the landing of the first aircraft at Frankfurt Airport. The event was thematic and was also perfectly fine-tuned for the brand. The event was very well attended by more than 150 international journalists and achieved global media coverage.
Services Public Relations, Events,
The Eagle has Landed
Qatar Airways introduced the world to the new pride of their fleet in the form of the Airbus A350 XWB (Xtra Wide Body), an aircraft of the latest generation and specification. The new platform plays a pivotal role in the aviation industry. As the global launch customer, the honor of conducting the first commercial flight belonged to Qatar Airways.
The first landing represented a prime photo opportunity for photographers and camera teams, who were allowed exclusive access to the apron, made possible through specially arranged waivers.
More than 150 media representatives, including reporters from RTL, Focus, FAZ and CNN, were in attendance on site in Frankfurt to witness the first touchdown of the newest member of the Qatar Airways fleet.
Akbar Al Baker, Qatar Airways Group Chief Executive, and Fabrice Brégier, Airbus CEO and President, are welcomed by Dr. Michael Müller, board member of the airport operator Fraport.
The atmosphere is buzzing with excitement. The speakers are in great spirits. We’re in the process of orchestrating a historic aviation event that goes off without a hitch.
Ahead of the Curve
Weeks of meticulous planning and excellent collaboration with our client’s marketing, event and media teams allowed us to make the media launch of the Airbus A350 XWB a memorable event that enjoyed great international media coverage.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.