Avionaut, manufacturer of the PIXEL car seat, the world’s lightest safety seat for children, has tapped ITMS as its social media agency for Germany after a competitive pitch.
ITMS, the German based integrated marketing agency, assumes responsibility for Avionaut’s overarching social media and community management communications strategy, handling all influencer activity and working with the brand’s retailers on key campaigns. The agency is also responsible for developing content for Avionaut’s social channels.
When it comes to automotive accidents, children are a special group with different injury tolerances than adults, and as such, require special safety considerations. The child and baby seat manufacturer, Avionaut, focuses on the important biomechanical aspects for the safety of children in cars, in developing quality seats that offer the highest level of safety and a more comfortable positioning for the children in the seats. The brand further focuses on design and the use of state-of-the-art materials to create car seats that are not only safe but also stylish and among the lightest in their class. A dynamically growing company from Poland, Avionaut manufacturers all its seats in Europe.
With a strong reputation of introducing and establishing international brands in Germany, ITMS counts some of Poland’s biggest brands to its roster of clients. The agency’s extensive portfolio of services includes design and advertising, public relations, events and sponsorships. By further ramping up its social media offer, the marketing solution provider continuously looks for relevant and innovative ways to build client brands through a broad base of channels.
“Avionaut is a visionary in their space and we’re honored to be working with them,” said Founder and Executive Director of ITMS, George S. Pascal. “We’re delighted to be working with a brand with a great story, a fantastic range of products and big ambitions.”