ITMS Marketing has been nominated for the German Brand Award 2025 with its campaign ‘Noch ganz dicht?’.
The “Noch ganz dicht?” campaign boldly highlights bladder weakness with a humorous slogan and colorful visuals
Bold, colorful, and attention-grabbing – the agency’s well-crafted creative concept for the SENI campaign on bladder weakness captivated the jury and earned a nomination. The German Brand Award is one of Germany’s most prestigious honors for excellence in branding and strategic marketing.
The German Brand Award is one of the most significant accolades for innovative brand communication, sustainable campaigns, and outstanding marketing projects. Established in 2016, it is presented annually by the privately funded German Design Council across more than 70 categories. ITMS has been nominated for its “Noch ganz dicht?” (Holding It Together) ad campaign in the “Excellence in Brand Strategy & Creation” category under “Brand Communication – Classic Campaign.”
Being nominated alone is a significant achievement, as only brands and projects with a strong, consistent identity and compelling, creative messaging make the cut.
“We are thrilled that our campaign has been nominated for the German Brand Award 2025 by the German Design Council,” says Carolin Pascal, Associate Director at ITMS Marketing. As the strategic lead for the SENI account, she oversaw the project together with the agency’s creative team – from initial concept development to the execution of a campaign that stands out with its bold messaging and dynamic visuals. “With the double-meaning slogan ‘Noch ganz dicht?’ and striking imagery, we aimed to capture attention and bring the important health issue of bladder weakness into public discussion in a humorous way. This nomination proves that our campaign strategy was a success and has significantly strengthened the SENI brand.”
The campaign’s key visual was on display for several months in 16 major cities, reaching 700 high-traffic locations such as train stations and shopping centers. Alongside out-of-home advertising, The agency strategically placed ads on screens in medical practices’ waiting rooms and posters in Sanifair restroom facilities at highway service stations to effectively engage the target audience.
The campaign’s key visual was displayed in 16 major cities at 700 high-traffic locations, including train stations and shopping centers
The independent jury of the German Design Council—made up of top professionals from industry, science, consulting, services, and agencies—will select the German Brand Award winners this spring. Those chosen will be invited to the awards ceremony and gala dinner in June. Until then, ITMS’ creative team will surely be keeping a close eye on the mailbox starting in late March!
Want to see the presentation the jury will be evaluating? Get an inside look at the ‘Noch ganz dicht?’ campaign here.
