Main Taunus Zentrum (MTZ), Germany’s first shopping center, is celebrating its 60th anniversary, with ITMS leading the charge in organizing every aspect of this significant event.
Shoppers turned out in large numbers for Main Taunus Zentrum’s 60th Anniversary, enjoying a vibrant atmosphere and bustling activities throughout the mall, with memorable experiences crafted for all visitors
Since opening on May 2, 1964, MTZ has grown into the largest shopping mall in the Frankfurt area, making this milestone a grand occasion worthy of celebration.
From September 26 to October 5, MTZ’s 60th birthday is being marked with the theme “MTZ hoch 60” (MTZ ⁶⁰), meaning “MTZ to the Power of 60,” offering visitors a program filled with exciting activities. Highlights include meet-and-greets with beloved characters like Spider-Man, Mario, Elsa, and Anna from Frozen, along with a variety of prize giveaways, including a jackpot prize of 60,000 euros. The event offers something for everyone, making it a must-visit for families and shoppers alike.
ITMS’s event division has taken charge of the entire celebration, from initial planning through to flawless execution. The team has worked behind the scenes for months, meticulously crafting the programs, hiring talent, and managing logistics. From securing stage shows to overseeing customer engagement initiatives, the event not only entertains but also drives significant foot traffic, providing retailers with valuable opportunities to connect with shoppers.
Mario, Spider-Man, Elsa, and Anna bring Main Taunus Zentrum’s 60th Anniversary celebration to life, offering unforgettable moments for visitors of all ages
The event is being broadcast by Radio FFH, Germany’s second-largest private radio station, drawing thousands of visitors daily. The success of this event underscores the expertise and precise coordination of ITMS’s event professionals, who ensure that each day is packed with fun, excitement, and memorable moments for guests of all ages.
The partnership between ITMS and MTZ began with the successful organization of MTZ’s 50th-anniversary celebration, and the agency has since continued to support all major promotional and seasonal events. ITMS’s event management and marketing expertise has made it a trusted partner, delivering high-impact experiences that engage the community and benefit retailers alike.
Young visitors were thrilled by the many activities on offer during Main Taunus Zentrum’s 60th Anniversary celebration, contributing to a vibrant atmosphere that engaged shoppers and supported the mall’s retailers
With only a few days remaining, there are still plenty of surprises and entertainment to discover – and the 60,000-euro jackpot is waiting to be cracked. Don’t miss this milestone celebration at one of Germany’s largest shopping centers in Frankfurt!
Learn more about ITMS’s ongoing work for Main Taunus Zentrum: Main Taunus Zentrum – 50 Year Project.
(Photos: © chuc.de)
