DRUTEX, a long-standing client of ITMS and one of Europe’s leading manufacturers of windows, doors, and shutters, has entered the largest football sponsorship ever undertaken by a Polish brand.
With its new partnership with Bayern Munich, DRUTEX expands its visibility in Germany and establishes itself as a global premium brand
The three-year strategic partnership with record champion Bayern Munich was signed earlier this week and will be presented today, Friday, to an exclusive group of media at a VIP event in the Allianz Arena marking the start of the Bundesliga season – with ITMS supporting the launch. With this commitment, DRUTEX strengthens its visibility in Germany and further positions itself as an international premium brand.
As a Platinum Partner and the “Official Door and Window Systems Partner of Bayern Munich,” DRUTEX secures extensive rights ensuring a commanding presence at the Allianz Arena. These include exclusive stadium branding, pitchside LED boards, the use of Bayern’s brand assets, and the opportunity to collaborate with players in marketing and promotional campaigns.
Ahead of the 2025/26 Bundesliga season, the Allianz Arena serves as the stage for DRUTEX’s new partnership with Bayern Munich
For more than a decade, ITMS has guided DRUTEX in its marketing communications with a clear focus on building the brand in the German-speaking market and continuously strengthening its positioning. The agency’s strategy emphasizes brand communications and public relations, delivering measurable success in raising awareness and reputation.
Sport has always been a cornerstone of DRUTEX’s brand strategy. The company’s strong affinity with sport has been consistently woven into campaigns and sponsorships, shaping its profile as a dynamic international brand. This is where ITMS Sports brings its depth of expertise: with decades of experience in global sports marketing, the agency ensures that sponsorship projects are strategically activated in the market, helping DRUTEX implement its sport-driven brand strategy with impact and sustainability.
Alongside its strong stadium presence, DRUTEX is rolling out cross-media communications across digital platforms, print, radio, and TV to strengthen fan engagement and boost brand awareness.
These new activities build on the acclaimed “Choice of Champions” campaign, which ITMS activated for DRUTEX during UEFA Euro 2016 with international football stars such as Andrea Pirlo, Philipp Lahm, and Jakub “Kuba” Błaszczykowski. Featuring high-impact TV and print advertising, that campaign laid the foundation for establishing DRUTEX as a premium brand in Germany’s sports environment – a path now being taken to the next level in partnership with Bayern Munich.
