Drutex, Europe’s largest manufacturer of windows and doors, will further its campaign to increase brand awareness in Germany in 2015.
The window manufacturer, which also celebrates its 30th anniversary this year, is renewing its focus on consumer communication.
Drutex is supported by ITMS Marketing, as the full service agency has been positioning its client as Europe’s top player in windows since 2013. The holistic concept developed for this work includes extensive public relations activities through numerous channels across advertising campaigns and numerous event attendances. At the end of last year, Drutex was a partner of the prestigious Sportsman of the Year gala in Baden-Baden. The event was not chosen at random, as the company has been actively involved in sports, particularly football, for years. It is also no coincidence that since 2014 three football superstars have acted as brand ambassadors for the company. Andrea Pirlo, Jakub Błaszczykowski and world champion Philipp Lahm have been the eye-catching faces of the campaign.
With a presence at the world’s leading trade fair for the construction industry, the BAU 2015 in Munich, ITMS accompanied Drutex to one of the most important events for the B2B audience. In time for the fair Drutex also presented two products. In addition to its wood-aluminum windows, the fastest growing segment of the market, the window manufacturer also presented its self-developed energy saving IGLO-HS system. With these products, the company closes a previously existing supply gap and now truly produces a full range in the window sector. In addition, the company continues its large production capacity of up to 10,000 windows daily and has an unbeaten delivery speed of only 7 days within the whole of Europe.
For 2015, the public also expects more new products and various activities for the 30th anniversary. Drutex will launch its promotional activities from March and thus compete in an important time of year for courting restorers, homebuilders and trade visitors such as architects and tradespeople. Particularly in the first months of spring, the company’s unprecedented media volume will pay for itself. A proven mix of radio, television and a broad based print and online campaign will be used to communicate the company’s message. This will complement the action of Out-of-Home activities in numerous cities.
