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When a Crisis Falls out of Nowhere

A crisis is defined as a significant threat to the activities of an organization that, if…

Rethinking Marketing: Why Outside the Box Marketing Will Rule the Future

Only a few weeks later, another notorious brand used drones to promote an app, projecting the…

Rethinking Marketing: Artificial Intelligence is Radically Improving the Customer Experience

Technologies like machine learning and natural language processing are applied in combination to form a mathematical…

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