Express Your Personality
The repositioning of a technical brand into an emotional one stood in focus of the global campaign for bicycle manufacturer Dahon. Individuals equipped with Dahon bicycles were photographed – stand-out characters with exponential personalities on common ground, having fun in movement. This theme was a recurring presence in the advertisements, whether in print, online, or in social media, in order to ensure high visibility. We were responsible for the creative and media strategy of the campaign, which was conducted simultaneously in 15 countries.