The Choice of Champions
We developed the strategy, the creative and implemented a cross-channel campaign to introduce Drutex, one of the biggest window manufacturers in Europe, to the German market. The campaign launched during the 2014 Soccer World Cup and brought superstars Philipp Lahm, Andrea Pirlo, and Jakub Błaszczykowski together in a light-hearted TV commercial. The media plan included a mix of TV, radio, digital media, outdoor, print, social media and sponsoring. Making a positive impression on the relevant target audience, Drutex successfully entered a key market.