Agency launches a brash, colorful campaign to tackle a taboo topic and engage 10 million people affected in Germany
Bold and provocative: The “Holding it Together?” campaign uses striking visuals to bring the topic of bladder weakness into the public eye with a touch of humor, positioning SENI products as a reliable solution
The marketing agency ITMS, based in Bad Nauheim, has developed and is now rolling out the attention-grabbing and provocative campaign “Noch ganz dicht?”(Holding it Together?) for the SENI brand, one of the leading providers of incontinence and personal care products. The TZMO Group, which operates in over 80 countries and owns 15 healthcare brands, including SENI, is excited to take this bold step with their largest Out-of-Home campaign in Germany to date.
With over 700 large-format posters displayed throughout Germany featuring vibrant and colorful designs, the campaign has been running since the beginning of fall. The provocative slogan aims to bring the often-stigmatized topic of bladder weakness into the public eye while fostering societal dialogue with a touch of humor.
“We are proud to support SENI not only in developing but also fully implementing this campaign. With humor and empathy, we aim to break down the stigma surrounding this important topic,” explains George S. Pascal, founder and executive director of ITMS. “Our creative and implementation teams work hand in hand to ensure that the campaign hits the right marks in every phase, from concept to execution.”
Piotr Daszynski, Managing Director of TZMO Deutschland, adds: “This campaign sets a new benchmark in our communication efforts. With its bold messaging and lively imagery, we are confident that it will not only boost visibility for our brand but also raise awareness of bladder weakness as a health issue.”
In addition to the 700 large-format posters, the campaign is supported by a comprehensive marketing mix, including posters at 100 highway rest stops, waiting room TV ads in medical practices (general medicine, urology, gynecology), print and online ads, radio spots, an enhanced social media presence, and strong presence in pharmacies with PoS materials. The campaign’s dedicated website, www.seni-nochganzdicht.de, also developed by the agency, serves as the central information hub and offers further campaign details.
Fun and carefree: The “Holding it Together?” campaign shows that bladder weakness doesn’t have to stop the fun – thanks to SENI’s reliable products, you can always stay confident and secure
