The Serving Aces Against Cancer (Aufschlag gegen Krebs) initiative, developed by ITMS Sports, has been nominated for the prestigious German Brand Award 2025 in the category CSR Initiative with Social Relevance.
Players of the omtc team take center stage in the key visual of the “Aufschlag gegen Krebs” (Serving Aces Against Cancer) initiative, which has been nominated for the German Brand Award 2025
The campaign merges high-performance tennis with social responsibility, showcasing how sports can drive meaningful change.
“This nomination is a tremendous honor for a project close to our hearts,” says George Pascal, President of ITMS Sports. “Our goal was to harness the power of tennis to raise awareness for cancer, generate donations, and create a lasting movement. Having this effort recognized on a national level reaffirms our approach.”
A key driving force behind the initiative is the Men’s 60 First Division team of the Ober-Mörler Tennis Club, which combines on-court success with a strong commitment to raising awareness and funds for the Deutsche Krebshilfe (German Cancer Aid Foundation). With Wetterau District Governor Jan Weckler as the campaign’s patron, the team took a stand in the fight against cancer, encouraging donations and highlighting the social responsibility of sports.
Winning the Southwest German Championship and securing third place at the German National Championships, the team leveraged its platform to generate widespread media attention through emotional storytelling, PR, and social media efforts.
“Tennis saved me” – Konstantinos Effraimoglou on his battle with cancer and the role of sports in his recovery as part of the “Aufschlag gegen Krebs” (Serving Aces Against Cancer) initiative
Beyond fundraising, campaign highlights included a charity weekend, a Fantasy Tennis Camp, and an auction of memorabilia signed by global sports stars. A total of 15 sponsors actively support the initiative, significantly expanding its reach.
The nomination for the German Brand Award highlights the initiative’s impact and its establishment as an authentic brand for social engagement in sports.
In 2025, Serving Aces Against Cancer aims to expand to more tennis clubs across Germany, increasing awareness and participation in the fight against cancer.
Want to be part of the initiative? Contact ITMS Sports at info@itms.com or call +49 6032 34590.
