A well-designed magazine can establish a company as a leading authority in its industry. Regular content publications on a specific topic help solidify the company’s reputation as a thought leader and give legitimacy to its brands and messages. With the launch of the new SeniForum, ITMS has successfully achieved this for SENI, a brand specializing in incontinence and personal care products.
Unternehmensmagazin als starkes Mittel der Einflussnahme
SeniForum provides updates and reinforces the brand’s position as an expert in the care sector. By collaborating with a renowned trade journal, the agency ensures targeted distribution and extensive reach. The first issue of the SeniForum was prominently placed in the middle of the trade publication and announced on its cover. This added value creates a greater positive response, as the readers are precisely the target audience of the agency’s client. Additionally, the content offers well-researched and interesting perspectives that highlight the brand’s standing. With a strong start, SENI’s specialist magazine immediately reaches the right audience. At the same time, the regularity of the magazine allows for long-term influence by creating brand recognition and building trust.
The goal of creating a serious professional publication that also invites readers to browse like a magazine was also reflected in the design. Three-column text and a simple font convey professionalism and improve readability. Large images and a dynamic layout keep the content engaging. Additionally, ITMS’ creative team added another clever element by including real customers of the product manufacturer in the articles. These testimonials feel personal and enhance the advertising impact.
Content-wise, the SeniForum is a blend of informative articles and brand communication. Ads on the cover pages convey the advertising messages while maintaining the magazine’s character by adhering to the familiar layout. The cover story reflects important societal trends: a three-page feature on sustainability within the company not only communicates SENI’s green initiatives but also highlights the benefits for its partners. This approach runs through the entire magazine. Alongside valuable information, the customer benefits are always made clear. This reinforces the principle of reciprocity: potential customers develop a positive view of the brand and are more open to future collaboration. With years of experience, the creative minds at Bad Nauheim know that this approach resonates best with the target audience. One of the magazine’s highlights is an interview with a Seni Account Manager, combining tips for increased efficiency with product placements. This is by no means disguised advertising but rather a demonstration of product benefits in the right context. Once again, the experts at ITMS have successfully established a completely new publication, reached a precise readership, and integrated brand messages with added value.
Contact us today to get started on your customized corporate newsletter or magazine.
