The world’s fastest growing airline Qatar Airways, an ITMS client since 2013, enjoyed an unprecedented level of media interest at the world’s largest tourism fair ITB in Berlin.
In addition to the unveiling of the airline’s new stand, which has undergone substantial transformation in line with the new brand campaign “Going Places Together”, the focus of the fair activities was the annual press conference. The scheduled media event was awaited with great interest by news and trade journalists alike.
With the participation of more than 200 international media representatives in attendance at the press conference organized for a third time by ITMS Marketing, the event set a new record for the airline. Qatar Airways, recently confirmed as one of the 500 most valuable brands in the world, traditionally presents a wide range of exciting announcements and developments within the company during the conference. In addition to announcing a total of 14 new distributed destinations around the globe, the highlight of the event was the announcement of forthcoming direct flights from Doha to Auckland in New Zealand. The connection, the launch of which is planned for December 2016, has been verified as the longest flight in the world at a total time of 18.5 hours. The Bad Nauheim PR specialists ITMS also supervised further press activities and exclusive interview sessions with Qatar Airways Group Chief Executive Akbar Al Baker, which rounded off the attractive and informative agenda for journalists from around the world.
Qatar Airways recently celebrated its first anniversary as global launch customer of the Airbus A350 XWB. Along with the modern aircraft the company launched a new brand campaign “Going Places Together” at the end of 2015, which sees the airline enter into a closer relationship with its passengers and their stories. The campaign theme dominated the appearance of Qatar Airways’ new stand at ITB Berlin. The booth unveiling took place before numerous VIPs and players in the sector and was impeccably supported by a team from the agency who had been sending out invites and planning the event for weeks. Following its unveiling, interested visitors to the impressive structure could, among other things, see for themselves via interactive holograms the global network, the modern A350 and its Business Class amenities. During their visit guests also had the pleasure of sampling the airline’s high quality and award-winning onboard menus.