To enhance media visibility, we created an inspiring PR campaign for our client SENI. Centered around the double-entendre slogan “Take the First Step,” the campaign pursued two key objectives: encouraging individuals to take action in general while highlighting the importance of making the first step towards personal freedom when dealing with incontinence. Our work spanned campaign planning, content creation, smart PR strategies for article placement, and the design of various marketing materials, including a dedicated landing page, advertisements, flyers, and posters.
The campaign featured educational point-of-sale materials, including flyers and posters, designed to resonate with both hikers and individuals affected by incontinence. By emphasizing a healthy lifestyle as a key preventive measure, the materials effectively combined product information, valuable tips, and eye-catching graphics.
Informative flyers and posters provided effective tips and tricks for hiking alongside essential product information. A call-to-action in the form of a prize draw further enhanced engagement
A dedicated landing page, developed specifically for the hiking campaign, offered a space for interested parties and those affected to access comprehensive information on the topic. Featuring product highlights and a wellness weekend giveaway, the landing page proved to be a highly effective call-to-action initiative, generating a substantial number of qualified leads.
The placement of editorial, informative guides in various print and online publications ensured consistent and visible media presence. This effort extended nationwide to select women’s magazines and pharmacy publications. Collaborating with the German media partner Apotheken Kurier further amplified the campaign’s reach.
