Bad Nauheim’s public utility company is firmly focused on the future – with a strong commitment to sustainability, modern infrastructure, and transparent, citizen-focused communication. As the company’s lead agency, we’ve supported this transformation with a holistic brand identity and impactful communications – from evolving the SWBN logo into a sustainability-driven brand to designing campaigns, staging events, and helping drive the city’s mobility transition.
From purposefully crafted communications to flexible design systems, we created a modular brand world that consistently reflects modern mobility, environmental responsibility, and community engagement. The new identity fuses clarity with emotional appeal – making SWBN’s sustainability mission visible and tangible at every touchpoint.
Electromobility plays a central role in Bad Nauheim’s vision for climate-conscious transport. We developed a cohesive and highly visible design for the city’s new electric fleet – from service vehicles to cargo bikes – including the branding of charging stations.
This strong visual identity ensures visibility with every journey and builds trust in an everyday mobility solution that’s both modern and eco-friendly.
Events are a key pillar of the city’s sustainability agenda. For “Electromobility Day,” we created a complete set of communications materials to stage a high-visibility public event and spark on-site engagement. Branded e-vehicles, bikes, cargo bikes, information booths, interactive experiences, and giveaways brought the topic to life – making e-mobility tangible for all.
What should tomorrow’s mobility look like? To actively engage citizens in shaping this vision, we developed the “Bad Nauheim macht mobil” (Shaping Bad Nauheim) campaign. Color-coded icons, bold slogans, and user-friendly materials – from posters to postcards to digital assets – invited dialogue and sparked ideas.
The low-threshold approach encouraged participation and fostered an open exchange between the city, SWBN, and the public – creating a shared roadmap for a climate-friendly future.
