To position TZMO as a key player in its industry, we developed a comprehensive magazine tailored specifically to the SENI brand and its target audience, particularly in residential nursing homes. Through close collaboration with the client’s marketing team, we conceptualized ideas such as communicating new developments, sharing customer testimonials, and including an expert interview on economic efficiency and product insights. The goal was to further strengthen the brand’s positioning.
The understated yet impactful cover was the result of close teamwork within our agency. Large images, varied designs, and a clean, easy-to-read font provided excellent readability and structure. Distributed as an insert in a trade journal and supported by diverse communication strategies, the magazine’s reach and recognition were significantly enhanced.
A personal foreword from the managing director and a clear presentation of the content highlighted the magazine’s relevance and credibility.
The theme of sustainability, introduced on the cover, was further explored in a three-page feature. This critical topic aligns with the company’s environmentally conscious direction, making it a central focus of the magazine. Informing readers about the brand’s commitment to sustainability was a top priority.
Eye-catching online advertising and sustainability-focused social media posts extended the campaign’s reach, creating additional media visibility and increasing engagement.