Dry and sensitive skin requires special care during the winter months. For our client TZMO, we developed a targeted campaign to position the Seni Care skincare line in pharmacies as a premium brand for middle-aged women. The focus: increased visibility, a clear identity, and emotional resonance.
Identification with the main character played a central role. Using mockups and visualizations of our concept, we were able to convey the creative direction early on and lay the foundation for a campaign tailored to the target audience. The result: imagery that builds trust while reflecting a high-quality aesthetic.
The landing page served as the central hub across all channels. With inspiring editorial content, a comprehensive product overview of the Seni Care line for demanding skin, and the opportunity to enter an exclusive wellness getaway sweepstake, the digital experience became a true highlight.
The CTA initiative around the wellness weekend giveaway was strategically promoted through pharmacy print ads, achieving high engagement from the target audience.
A clear, harmonious design defined the entire range of POS materials – from product displays to information cards. We also created sample stands in the same recognizable style, ensuring consistent brand visibility at every touchpoint.
Accompanying marketing materials offered consumers helpful tips – from skin types and care routines to the role of nutrition in managing sensitive skin.
Storytelling and content marketing were at the heart of this campaign. Through editorial articles and a strong focus on helpful, informative content, we created an authentic dialogue with the target group – informative, approachable, and closely aligned with their everyday lives.
The visual style was intentionally designed to stand apart from the traditional Seni aesthetic. Instead of clinical detachment, we focused on refined naturalness. The testimonial conveyed trust – relatable, credible, and on equal footing with the target audience.
