In close collaboration with our client, Ford Kögler, we developed a comprehensive strategy to create and launch their customer magazine. Spanning approximately 25 pages, the magazine spotlighted key company facts and highlights, detailed presentations of various Ford models, and personal insights from employees and trainees. Drawing on our expertise, we contributed creative ideas, brought the client’s vision to life, and handled every aspect of the project — from design, copywriting and content creation to background tasks and final production.
From the very first glance, the magazine highlights the dealership’s diverse vehicle range, creating a welcoming and engaging connection with readers and potential customers.
We ensured the design was both modern and uncluttered, using large illustrations and concise text elements to maintain reader engagement without overwhelming them. A comic strip, drawn by our illustrators, added a unique and playful perspective to the car-buying experience, enhancing the magazine’s approachable and engaging tone.
The magazine’s clean, streamlined layout ensures easy reading, with vivid double-page spreads and a minimalist design that exudes sophistication.