TAITRA (Taiwan External Trade Development Council) gives Taiwan’s most innovative companies the platform to expand business in foreign markets. At MEDICA and the K-Show, we delivered a full-service communications package. With our in-house expertise in PR, design, and event marketing, TAITRA benefited from synergies that made the program more powerful, more consistent, and more effective. The result: strong visibility, high media resonance, and an authentic showcase of Taiwanese innovation at two of the world’s most influential trade fairs.
Our multilingual moderator guided a packed press conference that drew leading journalists and industry representatives. We set the stage for award-winning Taiwanese companies to present their latest innovations while ensuring a consistent brand identity through carefully designed signage and wayfinding systems.
At the K-Show, a dedicated discussion round with company representatives drew strong media attention to the Taiwan Excellence booth.
The Taiwan Excellence pavilion at both trade fairs became a hub for journalists and buyers eager to experience the products first-hand. Our discussion rounds created valuable face time with company representatives, while targeted outreach secured one-on-one interviews with leading trade journalists. These efforts translated into extensive coverage and reinforced Taiwan’s reputation as a center of technological innovation.
We designed activities that encouraged visitors to linger at the booth. Freshly prepared Taiwanese bubble tea, the chance to win an Acer Chromebook, and authentic hospitality made the experience approachable and engaging. The activities gave visitors the opportunity to interact closely with exhibitors, discover products first-hand, and connect directly with Taiwanese innovators.
The highlight was “Taiwan Night,” where exhibitors, journalists, and buyers enjoyed Taiwan beer, finger food, and relaxed networking – turning business encounters into lasting connections.
At the world’s leading plastics fair, we organized the complete set-up and live broadcast of TAITRA’s product launch. Streamed to thousands worldwide, the event amplified Taiwan Excellence’s presence far beyond the exhibition halls. Our multi-camera production, professional lighting, and high-quality sound engineering delivered broadcast-quality close-ups, wide shots, and candid impressions – underlining the professionalism and international standard of the event.
