Over six years ago, we launched the quarterly customer magazine Seni Journal for SENI. We were now tasked with restructuring and redesigning the publication to give it a fresh, modern appearance. The goal was to make the content easy to read and visually organized, featuring product information, event updates, valuable tips, and company news. The redesign not only modernized the magazine but also renewed attention to the brand.
Our team of copywriters, PR specialists, illustrators, and designers collaborated closely with the client, holding multiple meetings to align with their vision. From brainstorming and concept development to final execution, we managed the entire planning process, ensuring the customer’s initial ideas were fully realized.
The redesign introduced a clear and structured layout, with sections arranged in distinct boxes for a modern, tidy look. Graphics separate themes without dictating a reading order, allowing readers to navigate the pages independently while maintaining clarity. Expanding from four to six pages provided room for additional content, showcasing a wider range of topics.
By blending ongoing campaigns, rotating product features, and profiles of employees and partners, the SENI’s client magazine presents a multifaceted view of its brand.
To create an immediate impact, we designed a sophisticated cover featuring radiant faces that draw readers in. Tailored to align with existing campaigns, the covers highlight the client’s activities and enhance brand identity. The large, striking photo evokes the style of a lifestyle magazine, increasing appeal and recognition.
